MediaTek hopes it can upend the way you think about buying your next smartphone.
The Taiwan-based chipmaker, which dominates China’s low- and mid-tier mobile phone markets, wants to make affordable phones more attractive to consumers – and become a global mobile player in the process. Last year, it opened offices in India and Finland, but perhaps its most important – and most challenging – new target is the US. Looking to gain exposure to that market, it opened a space last year in San Diego, Calif., home of the world’s biggest mobile-chips maker, Qualcomm.
At the Consumer Electronics Show in Las Vegas earlier this month, MediaTek executives said they have big plans in the US, adding that if they can succeed in North America, they’ll be able to succeed just about anywhere.